There are no limitations in a digital space, which really helps designers’ creativity.

In their IMVU after-show interview, creative directors Justin Romero and Vally Campbell conveyed, “It’s so important that fashion and technology merge together mostly because of the endless possibilities. In an after-show interview with Princess Gollum, Uribe described the inspiration behind the IMVU collection as “all the past 10 Gypsy Sport collections representing one look in the show, so each look represents one collection from the past–it’s kind of like a greatest hits album.”įreak City has also been very adept at merging both fashion and digital worlds in its rebellious designs. Last year, Uribe’s collection was an eco-conscious ode to his Angeleno Mexican-American heritage. It’s become known for its street style that democratizes inclusivity and diversity through online model casting calls. Gypsy Sport, originally started as a blog by its creative director Rio Uribe, is no stranger to digital innovation. The runway show headliner Gypsy Sport and brand Freak City presented in contrasting Alien-Utopian and Alien-Dystopian chat rooms with garments to match. Each brand’s wardrobe collections are currently shoppable as digitized garments for IMVU’s avatar users and as original NFTs. ” The show featured seven IRL designer brands, including Gypsy Sport, Freak City, Collina Strada, My Mum Made It, Bruce Glen, Mimi Wade, and Mowalola. In May, IMVU debuted a first-of-its-kind two-day metaverse fashion show hosted by Princess Gollum, the “ dark empress internet sensation. Users can purchase a wide range of digital clothing and accessories to deck out their head-to-toe looks tailored to their ideal avatar representations, using real money to buy directly from the app’s virtual goods store. It’s hailed as the top social simulation platform for 3D avatars to explore picturesque chat rooms and interactions amongst one another- mainly to show off fantasy customized outfits as users’ avatars pose in front of ornate digital backgrounds. IMVU isn’t just another digital app in the metaverse. While many of us are still learning to fully grasp the quickly-evolving technology that’s transforming art, as well as economic and social engagement, many brands and companies are already embracing a metaverse-driven future that’s gaining popularity amongst a Gen Z audience.Įnter: social networking app IMVU. The rising trend in NFTs has broadened the scope of possibilities for artists of all mediums to monetize their creations as digital assets. The metaverse has revolutionized our understanding of how we build social connections and respectively value tangible and digital objects and concepts in art and entertainment.

Imvu outfits 2017